K-POP in Malaysia, 2014
K-POP, that is originally a Korean musical genre resulting from the fusion of Korean popular music and Anglo-Saxon pop, very quickly became a viral cultural phenomenon that conquered the younger generations of Southeast Asia. It was in the 1990’s that entertainment companies launched the first boys and girls bands that inaugurated the genre. Sex, drugs and excesses are never mentioned, the lively music invites to dance, the singers seduce by their beauty; which does not fail to trigger the hysteria of the young people face to their new idols.
K-POP culture arrived in Malaysia towards the end of the 2000’s. If K-POP is above all a musical genre, it has above all become a way of life and a way of dressing. Carefully filmed flash mobs brings together dozens of teenagers in the streets and shopping Malls in Kuala Lumpur, such as the Timesquare Shopping Mall. Shops have identified this niche audience that promises of a flourishing business, and have specialized in the sale of accessories that reflect the dress codes of K-POP singers. The K-POP is a cultural wave that participated to the acculturation and to the cult of appearance and ephemeral in Malaysia.