Time is Now, Yalla! is an art project that happened in Israel and Palestine. JR and his team have set up giant photobooths, which ran in September 2011, turning out about 1,000 photos each day. Palestinians and Israelis were invited to visit and, in exchange for a personal statement, received a large-format portrait they can paste wherever they wish – either on their own or as part of a group. In addition, independent teams of photographers and pasters were there to paste, and engage new participants.
In the context of the Israeli/Palestinian situation reaching a crossroads – of a reshaping of the Arab world and of Israeli society urging for social justice – the Time Is Now to listen to the silent majority that believes the solution leading to 2 states for 2 peoples is waiting for implementation, and will bring peace and shared prosperity.
The project is called “Time Is Now, Yalla!” because “Yalla!” is an Arabic word used by both Palestinians and Israelis to say “let’s go”.