Before the 1980’s, only few women wore the veil in Indonesia. This Islamic fashion trend has really started towards the early 2000’s. Then young designers decided to combine veil, Koranic requirement and fashion. The designer Dian Pelangi led the way in 2009 with her collection “Turkish Delight” before being followed by others designers, such as Irna Mutiara. Face to the popularity for the hijabistas, that mainly concern the middle class well-off, shopping malls have opened, entirely dedicated to this new Muslim elegance, which is inspired by both the local cultural diversity and western fashion.
150 kilometres from Jakarta, Françoise Huguier met young women of Bandung, who are adepts of this new accessory that combines religious practice with a taste for fashion. A new fashion trend that seems to be directly inspired by Korean K-pop. Loose tunics have given way to curved silk jackets; the simple square of fabric as a hijab has been swapped for fabrics with exotic patterns and original shapes; rhinestone brooches to attach the veil; coloured contact lenses.
Face to this flourishing business, many Indonesian designers travel all around the world to present their collection on catwalks.