The Cannes Film Festival, Kingdom of Aesthetics, 2007
Cinema? A little. Moviegoers? Not many. Cameras? Yes. Television? Very much so. Actors? Yes. Singers? Also. Models? In jacuzzies. And? Journalists, photographers, marketing, markets, walks, interviews, photo-shoots, photo-calls, jewelers, business, cigars. All that, all that. Running. Quickly. Shows up. Sells. Expensive. The Cannes Film Festival? A myth. Of course it is. Marketing. Around a myth. Glamour? Beautiful women? Flasks in the kingdom of aesthetics. The natural has been murdered. The artificial natural imposed. The artificial reduced to normality. Gone are the days when people were surprised to discover California caricatures. There are many stars in Cannes. We do not necessarily know their names, but we know that they are beautiful and well dressed. And for Steeve Iuncker, they never pose. The photographer prefers to surprise them, to follow them, to find the least prepared moment, the least false. More than the people he photographs, what interests Steve Iuncker is what is hidden. Teasing beauty has a weapon: the power to sell itself better. Winning the competition. The human being, a social animal, enthusiastic about accepting this economic-aesthetic definition of his body: he must shine brightly in order to avoid exclusion. Fashion and surgery then become a solution.
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